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Search Engine Optimisation (SEO) & Google Adwords

Course Description

Discover the crucial strategies, tools and techniques that will help you improve your results on your website’s search rankings across a range of search engines and get the most from your campaigns.

The Google AdWords is one of the most effective marketing strategies of digital marketing for business. It is the most popular web-based advertising tool that allows individuals and organizations to advertise on the Internet. It has becomes a vital part of many successful businesses.

Course Objective

Upon completion of the course, participants will have the knowledge to:

  • Understanding of search engines
  • Conduct effective keyword research
  • Understand on-page optimization techniques.
  • Link building
  • Measuring and tracking success
  • Understanding of Google AdWords
  • Create and manage Google AdWords account
  • Create and manage ad campaign
  • Manage bidding and budgets
  • Enhance campaigns with ad extensions
  • Analyze and report campaign performance

Target Audience

This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.

Delivery Method

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Course Content

Introduction to SEO

  • What is SEO
  • How SEO Operate
  • Advantages of Search Engine Optimization

Keyword research and analysis

  • How to find the right target keywords
  • Keyword Domination
  • Formulating a keyword strategy for any business
  • How to Judge the Value of a Keyword
  • Keyword Abuse

On-Page Optimization

  • What is On Page SEO
  • Title Tags
  • Meta Tags
  • URL Structures
  • Duplicated Content

Off-Page Optimization

  • What is Off Page SEO
  • Types of links
  • Link Building

Measure and Tracking SEO

  • Google Analytics
  • Analytics Reports
  • Avoiding Google Penalty

Introduction to Google Adwords

  • What is Google Adwords?
  • Why Google Adwords?

Creating a Google AdWords Account

  • Setting up and navigate an Adwords Account
  • Configure and Manage Account Alerts and Notifications

Creating Ad Campaigns

  • Plan your campaigns
  • Setting Ad Groups
  • Setting Ad Extensions
  • Setting the landing pages
  • Plan & Optimize keywords
  • Target Audience
  • Fine-tuning of ad

Managing Bidding and Budgets

  • Set and manage Budgets
  • Set and manage Bids

Measuring Campaign Performance

  • Analyze Campaign Performance
  • Measure AdWords Campaign Success

Course Duration

2 Days

Course Time

9am to 5pm

Course Fee


(Group Discount of 10% for 3 or more participants)

Course Dates