Google AdWords Training

Course Specifications

Course Duration: 1 Day (9.00am to 5.00pm)

Course Fee: S$295.00 (Group Discount of 10% for 3 or more participants)

Course Description

The Google AdWords is one of the most effective marketing strategies of digital marketing for business. It is the most popular web-based advertising tool that allows individuals and organizations to advertise on the Internet. It has becomes a vital part of many successful businesses.

Course Objective

Upon completion of the course, participants will have the knowledge to:

  • Understanding of Google AdWords
  • Create and manage Google AdWords account
  • Create and manage ad campaign
  • Manage bidding and budgets
  • Enhance campaigns with ad extensions
  • Analyze and report campaign performance

Target Audience

This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.

Delivery Method

Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.

Course Content

Introduction to Google Adwords

  • What is Google Adwords?
  • Why Google Adwords?

Creating a Google AdWords Account

  • Setting up and navigate an Adwords Account
  • Configure and Manage Account Alerts and Notifications

Creating Ad Campaigns

  • Plan your campaigns
  • Setting Ad Groups
  • Setting Ad Extensions
  • Setting the landing pages
  • Plan & Optimize keywords
  • Target Audience
  • Fine-tuning of ad

Managing Bidding and Budgets

  • Set and manage Budgets
  • Set and manage Bids

Measuring Campaign Performance

  • Analyze Campaign Performance
  • Measure AdWords Campaign Success


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