Google AdWords Training
Course Duration: 1 Day (9.00am to 5.00pm)
Course Fee: S$295.00 (Group Discount of 10% for 3 or more participants)
The Google AdWords is one of the most effective marketing strategies of digital marketing for business. It is the most popular web-based advertising tool that allows individuals and organizations to advertise on the Internet. It has becomes a vital part of many successful businesses.
Upon completion of the course, participants will have the knowledge to:
- Understanding of Google AdWords
- Create and manage Google AdWords account
- Create and manage ad campaign
- Manage bidding and budgets
- Enhance campaigns with ad extensions
- Analyze and report campaign performance
This course is for marketing professionals, managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales.
Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities.
Introduction to Google Adwords
- What is Google Adwords?
- Why Google Adwords?
Creating a Google AdWords Account
- Setting up and navigate an Adwords Account
- Configure and Manage Account Alerts and Notifications
Creating Ad Campaigns
- Plan your campaigns
- Setting Ad Groups
- Setting Ad Extensions
- Setting the landing pages
- Plan & Optimize keywords
- Target Audience
- Fine-tuning of ad
Managing Bidding and Budgets
- Set and manage Budgets
- Set and manage Bids
Measuring Campaign Performance
- Analyze Campaign Performance
- Measure AdWords Campaign Success
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